It never ceases to amaze me how cleaver our marketing agencies are. We have coined the “All-Natural” buzz word for just about everything these days. And of course it doesn’t mean jack. Our latest discovery of a major offender in the All Natural trend is Kashi.
Kashi, a Kellogg company, has been a leader in the “All-Natural” campaign to redefine our processed food as 100% natural, a source of whole grains, and no artificial flavorings or chemicals etc. However, we are learning that unless it is certified organic you can be sure that these words are too good to be true. The real truth – Kashi’s “All-Natural” products are actually primary made up of synthetic and unnaturally processed ingredients.
A Closer Look: (source: class action lawsuit complaint)
All Natural GoLean Shakes – composed almost entirely of synthetic and unnaturally processed ingredients including sodium molybdate, phytonadione, sodium selenite, magnesium phosphate, niacinamide, calcium carbonate, calcium pantothenate, pyridoxine, hydrochloride, thiamin hydrochloride, potassium iodine and more.
All Natural Heart to Heart Waffles - synthetic and unnaturally processed ingredients constitute the primary ingredients. There is more leavening (combo of sodium bicarbonate, sodium acid pyrophosphate, and monocalcium phosphates) than all Seven Whole Grains and Sesame Flour combined.
All Natural Cereals- As pictured above, all the soy used in Kashi cereals is genetically modified soy. And when tested those grains they found pesticides known as carcinogenics and hormone disruptors.
To Everything – Kashi has added synthetic substances listed as prescriptions drugs to its foods, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances. They have also added several highly processed excitotoxins to their products that are hidden sources of monosodium glutamate, aka MSG.
Ingredients: (source: Living Maxwell)
Phytonadione (Vitamin K) has not been listed by the FDA as generally recognized as safe as a food additive. Its injectible form is listed as a prescription drug.
Bromelain is an enzyme derived from pineapple. According to the National Library of Medicine’s Hazardous Substances Data Bank (HSDB), its production requires acetone, which is a hazardous synthetic substance.
Sodium Molybdate has not been declared to be generally recognized as safe by the FDA. According to HSDB, molybdenum salts are by-products of uranium mining and can be found in fertilizers for leguminous crops, citing American Conference of Governmental Industrial Hygienists.
These companies spend billions on making us believe we are eating safe, wholesome, natural products when in reality that is the furthest thing from the truth. When buying processed foods, your best bet is to buy certified organic. Don’t assume any label that says “All-Natural” or “No Artificial Ingredients” is actually the whole story. It’s just cleaver marketing. And as always, buy local talk to your farmer and as Michael Pollan says, “Eat real food. Not too much. Mostly plants.”
My definition of All-Natural: You can smell or see the dirt.